In the mapping simplicity stakes, there is a new player: Pin in the map, a Google Maps API-based web app announced with a press release by UK developers Eden Development.

Pin in the map is nothing less (or more) than one-click placemarking, to which you can add text, a picture, an optional password for later editing, and then email the resulting unique URL to friends (example). I’m reviewing it on Ogle Earth because every URL, if appended by “/earth”, will also open in Google Earth.

The business plan: “Premium pins”, minus the Google ads and plus your business name in the URL.

How does it compare to contenders? Tagzania is far more powerful, offering tags and feeds, different map options and javascript to put readymade maps onto your own site, but you also need to set up an account first, and that may just be overkill if all you want to do is send somebody a link quickly. And Tagzania doesn’t let you make private placemarks, whereas Pin in the map does.

The latest iteration of Microsoft’s Virtual Earth offers something nearly as simple to use as Pin in the map, and its enhanced “collections” feature lets you group placemarks, which I can see even casual users wanting (Pub crawls, photo collections, house hunting candidates…). These collections can be private or public, too. As with Tagzania, however, you first need to log in before you can use Virtual Earth’s placemarking features. And there are no links to Google Earth in Virtual Earth, of course:-).

Pin in the map‘s unique feature, then, is that you need no account to use it, and this will speed adoption by casual users. Having in the past called Tagzania a “del.icio.us for places”, there is no escaping the obvious conclusion that Pin in the map is the TinyURL of places.

Roderic Page at Iphylo points to Bill Piel’s Experimental Google Earth Phylogenetic Tree Server, which lets scientists upload georeferenced phylogenetic trees as textfiles and then visualize them in Google Earth. (Definition of Phylogeny, tree map).

Here is a sample (ZIP). It shows views like this:

That’s an awesome bit of automated visualization.

You may remember Guiology‘s work on tree maps using Google Earth, posted a few weeks ago, using the phylogeny of the H5N1 avian flu strain. Bill Piel’s work lets anybody visualize this kind of hierarchical data.

Iphylo’s Roderic has some very interesting ideas about what these geospatial tree maps can tell us, and it’s well worth reading. (His suggestion of using node height as a indicator of age was even anticipated by Andrew @ Guiology.) Roderic also suggests that panbiogeographers (definition) take to using Google Earth as a visualization tool.

Bill Piel asks that only taxonomic phylogenetic trees be uploaded to the server, presumably because the network link will show them. But his work could easily be adapted to visualize non-scientific tree maps that have a geospatial component — for example, distribution channels for businesses, or the diffusion of technological and cultural ideas.

Eleven people entered the contest by 21.00 UTC for a free pass to Where 2.0. I went to random.org, got a sequence of three numbers (11,1,9) and applied them to the list. The winners are: Michael Leahy, GeoSpot; Reid Watkins, City of Anaheim; and Greg McCullough, Adacel.

Congrats to the winners, thanks everyone for playing, and thanks to Nathan Torkington at Where 2.0 for the random act of kindness.

Where 2.0 is almost there, coming to San José, California, on June 13-14. It’s not too late to register, at $1,495 a pop, or you can try your luck with Ogle Earth: Where 2.0 Program Chair Nathan Torkington has kindly offered three free registrations to give away to Ogle Earth readers.

After thinking about it for a little while, I’ve decided that since this blog has a global readership, disbursing these three passes to the first three responses wouldn’t be fair, as at any given time fully one third of Ogle Earth readers are asleep:-)

So instead, for the next 8 hours, until 21.00 UTC May 26, 2006, please email one-off address ogle.where@gmail.com if you’re interested in a free pass and you can make it to San José in mid June. Please write a sentence telling me who you are in the body of the message. Duplicates will be disqualified. Anybody is eligible. I will then run a random number generator and choose the nth email, thrice. (I’ll be announcing the winners.)

What I really like about this competition is that it embodies everything I stand for: Leave everything until the last minute, maybe you’ll get lucky:-)

(Much as I’d love to go to Where 2.0, I can’t make it, unfortunately. I’m moving to Cambridge (UK) for the summer to work on a new web development project, and can’t really wander off to California for a week. I’ll be blogging Where 2.0 vicariously, however.)

Google and Dell have struck a deal to preinstall Google Desktop, Google Toolbar and a co-branded browser home page on new Dell computers aimed at personal and small busines use, as reported by the BBC and Reuters.

Quote from Google CEO Eric Schmidt, via Reuters:

“There’s probably more to come” in the Google-Dell partnership, Google chief executive Eric Schmidt told investors at a Goldman Sachs & Co. Internet conference. “This is the first” of several agreements.

Could Google Earth pre-installs be next? The entire Google Pack? Or would that be just too big of a bandwidth hit, even for Google? Or perhaps pay-per-install marketing is prohibitively expensive?

(Tangentially related: Dell’s Enterprise Command Centre in Malaysia uses Google Earth in an interesting way.)

(Pssst Google: Apple does preinstalls too. My MacBook Pro came with Comic Life and OmniOutliner, free.)

Last weekend, Hitwise’s global research general manager Bill Tancer hit upon the idea that search term popularity for mapping services might be a good proxy for mindshare. This follows a much remarked-on post of his on Friday where he looked at mapping site popularity from the perspective of “internet visits”, though that data was of US surfers only (something which was left unmentioned by most re-reporting — I originally assumed it was global data too, until I read Bill’s clarification in his comments). I blogged that post, and tried to leave some comments, but only the first one made it past moderation, so here goes with some more questions about the metrics:

Hitwise gets its data via an ISP affiliate program, so that it has access to ISP customers’ web surfing logs. This info includes “a range of industry standard metrics relating to the viewing of websites including page requests, visits and average visit length,” according to this page about their methodology. I don’t see how such data can capture Google Earth usage, so I’m pretty sure that Google Earth’s 2% share of mapping site usage that Hitwise reports only refers to visits to the Google Earth website, where all you can do is download the application.

But this incongruity between new internet uses and old metrics also extends to AJAX-based services. Specifically, using the APIs of web services like Google Maps, Yahoo! Maps, Microsoft Live Local and MapQuest (free since March 2006) to make mashups on your own domain is not something the traditional accounting model for usage stats captures. Since Google Maps is the first and overwhelmingly popular choice for mashup makers, the Google logo has been in front of far more eyeballs than Hitwise’s numbers suggest.

Hitwise’s mindshare chart for these mapping services is interesting in another way: It allows us to compare Hitwise data to Google’s own. Notice how with Hitwise’s US data, Mapquest has a very large mind share, compared to others:

(Source)

This correlates well with Google Trends’ own mindshare chart for US users:

Link

More relevant, however, is Google Trends’ global mindshare chart for maps, which I made a few weeks ago when Google Trends first came out. it shows Mapquest running neck-and-neck with Google Earth:

Link

What does this tell us? That MapQuest’s brand awareness is largely a US phenomenon — probably because MapQuest has traditionally been weak in non-US maps.

In addition, now that we know that Hitwise’s dataset is US-only, I suspect Google’s position in search vs. Yahoo! and MSN is even stronger globally, because Google’s localization efforts are far more advanced than the competition’s. Still, I think the overall global market share for the big three search engines is lower than Hitwise’s US numbers, simply because of the existence of local services, like China’s Baidu.

• Glidingcontest.org bills itself as the world’s largest hangliding/paragliding flight archive (though with a focus that is definitely European). With over 46,000 user-contributed flights, that may well be the case. All flights are searchable by location and are available as KMZ files — for example, here are two in Northern Pakistan. (Via Wurznepp)
• Manifold System is a map authoring tool that’s reasonably priced at $245 (though I doubt it really is “the most comprehensive, the most powerful and the easiest to use GIS and mapping system ever created”). Version 7.00, shipped last week, supports Google Earth in a variety of interesting ways, including the ability to let you work with Google Maps content inside the application. There is also a tutorial.
• On SourceForge, Python KML Library: “A Python library for easy creation and manipulation of Google Earth KML and KMZ placemark files.”
• The Earth is Square posts more details on the five Google Summer of Code projects for improving NASA World Wind.
• Revit Building is AutoDesk’s BIM (building information modeling) tool for architects — a SketchUp on steroids (with price to match, at $4,995). Now Avatech Solutions is looking for beta testers for its Revit KML exporter. Developer Matt Mason writes on his blog, “For you Revit users that like to collaborate or just communicate with owners, contractors and others – Earth Connector Revit will be a compelling way to do it!” (The company already has a KML exporter for AutoDesk’s AutoCAD, the Earth Connector, blogged here when it was still in beta.)
• WorldCAD Access coyly lets us know that “a well-known name in the CAD industry will spring a free CAD program on the market. Free, except for commercial use.” We’re not yet allowed to know who it might be, though. Will it be a competitor to Sketchup?
• Are you one of the few people still not working at Google? You’re in luck: They’re looking for a GIS data preparation technician for Google Earth.
• A further tidbit from the ongoing Bentley user conference, courtesy of CAD Insider:
  

  Bentley has swung itself around to align with SketchUp, the 3D architectural program. Bentley can convert SketchUp files (SKP) to MicroStation (DGN), use SketchUp reference files and place SketchUp files as cells.

  Which I believe means that you can start your projects in SketchUp and then just switch to Bentley MicroStation if you want to get serious.