It’s vaporware at the moment, but GeoAgriTrace, a project partly funded by the EU and partly by Europe’s agro-industrial complex, wants to make it possible for European consumers to track where their food comes from, using geobrowsers like Google Earth.
While more information is always a good thing, in this case I suspect it’s a blatant attempt by lobbying groups to shore up popular support and otherwise entrench the Common Agricultural Policy, arguably Europe’s most harmful program in humanitarian terms, especially for the developing world, but also for consumers at home.
The PDF explaining the project is a dry read, but luckily ZDNet has done all the heavy lifting when it comes to an overview for those who are intrigued by what European taxpayers’ money gets up to, so over to them.