Hitwise web analyst Bill Tancer has posted a league table for portals and how their respective properties rank. In search, for example, Google is first with 47.4% of all visits, followed by Yahoo! (16.0%) and MSN (11.5%).
Hitwise also has a “Travel – Maps” category, where Bill lists the following sites, ranked by visits as a percentage of the total segment:
- Mapquest (56.3%)
- Yahoo! Maps (20.5%)
- Google Maps (7.5%)
- MSN Virtual Earth (4.3%)
- Google Earth (2.0%)
So, Google Earth users are like the Mac users of maps:-) Actually, I’m wondering how Hitwise measures that metric for Google Earth. Unless Google provides Hitwise with logon data, I don’t see how they can tell accurately how many people use Google Earth. Or does it mean that at any one time, 2% of map and travel site visitors are downloading the standalone Google Earth application from http://earth.google.com? That’d be quite a feat — the site doesn’t serve for much else. (I’m trying to find out.)