CBS news is making a concerted effort to be accessible via a number of ways and devices, now including as KML. While georeferencing news isn’t a new idea, it’s the first proper implementation by mainstream media I’ve seen. (I’m assuming the georeferencing is done properly, rather than via hit-or-miss after-the-fact geocoding, and so far it looks like it is.)
But why-oh-why stop in the home stretch — the purveyed KML file is not a network link (instead we are asked to “just add the link below” to Google Earth) and if you do click on the file, the server isn’t configured properly, so you get KML code displayed in the browser, rather than a file that the browser knows to download. This mantra about network links has been repeated far too often here and elsewhere for pro sites to still strike out like that. That’s enough sports analogies though.