Blogger Taylor Monacelli had a list of 1,200 zip codes with neighborhood names he would have liked mapped on Google Earth, but no coordinates. What if he made a KML file without the <point> and <coordinates> tags?
Sure enough, Google Earth opened the file and filled in the blanks for him. It found coordinates for all his neighborhoods. His post goes into the details.
That solution has moved. Link is here.
http://taylorsystems.us/blog/2005/07/google-earth-makes-finding-obscure.html