Google is looking for submisions for your favourite places on the globe. You can also fly to places others have submitted (if you have GE, that is).
How to build content for your app: let others do it for free:-)
UPDATE: Not Google, it turns out. Sure looks like Google.
Over on www.StudyInSweden.se, I’ve published a .kml file (with instructions) that contains markers for all the campuses of Swedish universities.
The idea is to offer prospective students (who are often early adopters) the ability to have an immersive experience as they window-shop Swedish higher education. Don’t know where V√ßxj√∂ University is? You will now.
I grouped different campuses for each university together in a folder. Double-click on the folder, and you will be flown to a particularly photogenic view.
Because the file is a network link, every time I amend or expand it, all subscribers will have this new information available automatically.