The New York Times gets its own layer in Google Earth. The content is top-notch and updated every 15 minutes, but the georeferencing creates the same problems that other attempts have faced: Users of Google Earth are in the habit of assuming that placemarks mark the spot precisely, to the limit of the resolution — otherwise, Google Earth is overkill. Instead, NYT content is categorized by neighborhood, city, state, country or even region, and as a result you get placemarks that mark the middle of nowhere:
One thing that is new and clever is how the NYT has dealt with stories that belong to multiple categories:
Still, not until articles are location-tagged manually by the reporter using Google Earth will we get something that feels right every time. In the Sudan story above, we should be able to peer at the roof of the orphanage. In other cases, it might make sense to add migration routes, disputed borders, warzone front lines, multiple placemarks, georeferenced photos, map overlays and/or no-go zones, and have all these linked to from the artlcle — and vice versa.