At a dinner party tonight, somebody mentioned that half of all Dutch people had used Google Earth. I was incredulous. “No, it’s true, I read it on the internet” was the reply. A quick Google later, indeed here is the article in Emerce, in Dutch, dated April 17.
This makes Google Earth by far Google’s most popular non-search product. 90% of the Dutch say they use Google Search; both Google Earth usage and Google Mail usage (at 28%, up from 18% a year ago) are remarkably high. Other products, however, such as Google Mobile, Google Talk, Google Desktop get single digit percentage use, while Picasa manages 11%.
Still, 47%! Who’d have thought that penetration for a standalone downloadable product in a nation of 16.5 million could be that high? The Dutch do benefit from ubiquitous broadband access and a thirst for all things new, so this is a taste of things to come.