This just in: Some Google Earth Pro users report getting an email that declares:
Good news! Your Google Earth Pro subscription has been upgraded. Enjoy these new premium features on us (up to a $600 value):
Movie Maker Module – Record 3D viewer imagery and export movies of tours for websites or presentations.
Premium Printing Module – Save and print at 4800 pixels
per inchand print high-resolution images up to 11″ x 17″. [Google's email got it wrong originally, and wrote in to correct this.]
GIS Data Importer – Incorporate GIS data in .shp or .tab file formats. Examples of data include parcel data, demographics data and 3D building data.
You can use these new features the next time you open Google Earth Pro. Also, our Technical Support options have changed. We’ve added live chat & email support to replace telephone support.
A quick check on Google Earth Pro’s web page confirms that these extras, previously $200 a pop, are now listed among the features of Google Earth pro (still $400 a year). On my Mac, The movie making module works like a charm, and for free. One
new premium service that’s listed which I don’t remember seeing before (correct me if I’m wrong) is traffic data (sample).